American Express – Pay Center & Free Songs Videos

American Express has a variety of projects out there promoting various offers and services. The following two projects are couple of the more entertaining examples both conceived and designed by DN74 within a super tight deadline.

AGENCY
Digitas

RESPONSIBLITIES
Art direction, storyboarding

Free iTunes Downloads

Short animation, conceived and produced within two weeks time, advertising a promotion allowing users to sign up for five free music downloads. The campaign involved the following video meant for web viewing and various banners.

Pay Center Demo

Short animation created for the Pay Center website conceived and produced within a months time, explaining the purpose and process of working within the Pay Center application.